Google adjusts Adsense pricing

DMeurope.com: "Search engine giant Google has reduced the price of ads placed through its Adsense advertising service, reducing the costs to advertisers, but also reducing the revenues delivered to websites that use the service.

Recognising that ads placed next to sometimes completely unrelated content is less effective than ads placed next to search results, the Californian search company has adjusted its ad pricing.

Advertisers, who pay every time a user clicks on their ads, had complained that websurfers specifically looking for something and clicked through an ad placed on a search results page resulted in more business than those who noticed an ad on a website, and had been asking for some time for a differential pricing schedule that recognised the varying worth to marketers of search ads and content ads.

Google has also said that it is moving ahead with an ad placement service as part of its Gmail webmail service currently in beta-testing mode, as well as a programme delivering ads in e-mail newsletters.

Source(s): Reuters"

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At USDA, the Mouse Is in the House

(washingtonpost.com) : "Employees at the Department of Agriculture's main cafeteria were just sitting down to lunch on Friday when security guards ordered everyone in the huge eatery to leave. Al Qaeda? Bomb scare? No. Mouse droppings. The D.C. Department of Health closed the cafeteria for failing to pass inspection. Yes, the USDA, home to the Animal and Plant Health Inspection Service, the meat and poultry inspectors -- the agency that is part of the federal system for protecting the nation's food supply, was in violation of the D.C. Health Code. There were several citations, according to the inspection report, including: 'water leaking excessively' in the ceiling, employees not wearing hair restraints, and inadequate cleaning of the inside of ice machines, cabinets, surfaces and equipment. The biggest problem, however, seemed to be mouse droppings found everywhere -- in the dry storage room, by the salad bar, behind the ovens, near the serving line, ...

Artist turns animals into everyday objects

Ananova - A Chilean artist is making a name for herself with an exhibition in which stuffed animals are transformed into household objects. Artworks on display include a chick turned into a lamp, and 'sheep bag' - a lamb carcass fitted with handles. Artist Caterina Purdy says her exhibition at the Experimental Arts Centre in Santiago is intended to be humorous but also makes a serious point. She told Las Ultimas Noticias online: 'It is possible to see my work as something scary, but I find it beautiful. 'There is also irony and humour in my objects as well as a criticism of the way animals are treated by society.'"

BW Online | March 1, 2004 | Software : "As Stephen and Deepa emerge this summer from graduate school -- one in Pittsburgh, the other in Bombay -- they'll find that their decisions of a half-decade ago placed their dreams on a collision course. The Internet links that were being pieced together at the turn of the century now provide broadband connections between multinational companies and brainy programmers the world over. For Deepa and tens of thousands of other Indian students, the globalization of technology offers the promise of power and riches in a blossoming local tech industry. But for Stephen and his classmates in the U.S., the sudden need to compete with workers across the world ushers in an era of uncertainty. Will good jobs be waiting for them when they graduate? 'I might have been better served getting an MBA,' Stephen says."

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