Skip to main content

Bill Swartz: "Follow The Money" Game Developers Conference 2004 Speech

1UP.com: "One of this year's business lectures was 'Follow the Money: Understanding Console Publishers,' where Bill Swartz of new publisher Mastiff Games laid out what you need to know to start a game publishing company.

For his presentation, Swartz put together various slides showing where the money goes for a hypothetical game. While not based on an actual title, Swartz said his example is based on a 'pretty real game,' and compared it to an equivalent of Bloody Roar.

Part of the problem with putting together an example, Swartz said, is that this is a hit-driven industry. Games will either bomb and sell 40,000 copies or less, or do extremely well with 300,000 or more sold. Because of this, an example like Bloody Roar is rare, since that is a game that will sell around 90,000 -- it hits the 'average' that doesn't tend to exist most of the time. However, Swartz claims that the percentages seen in his mock-up would not change drastically for a game that sold 900,000 copies, so the example should hold true for most games."

Comments

Popular posts from this blog

Josh Nimoy @ ITP - BallDroppings

Josh Nimoy @ ITP - BallDroppings : "BallDroppings is an addicting and noisy play-toy. It can also be seen as an emergence game. My brother Marc takes this software seriously as an audio-visual performance instrument. Balls fall from the top of the screen and bounce off the lines you are drawing with the mouse. The balls make a percussive and melodic sound, whose pitch depends on how fast the ball is moving when it hits the line."

Artist turns animals into everyday objects

Ananova - A Chilean artist is making a name for herself with an exhibition in which stuffed animals are transformed into household objects. Artworks on display include a chick turned into a lamp, and 'sheep bag' - a lamb carcass fitted with handles. Artist Caterina Purdy says her exhibition at the Experimental Arts Centre in Santiago is intended to be humorous but also makes a serious point. She told Las Ultimas Noticias online: 'It is possible to see my work as something scary, but I find it beautiful. 'There is also irony and humour in my objects as well as a criticism of the way animals are treated by society.'"

W Ketchup™

W Ketchup™ : "You don’t support Democrats. Why should your ketchup? W Ketchup™ is made in America, from ingredients grown in the USA. In side-by-side taste tests of five leading brands, we found that W Ketchup is second to none. You'll never go back to Heinz again! W Ketchup is America’s Ketchup™"