gizmodo.com:JOEL JOHNSON
'Disney' and 'electronics' may not be two words you normally associate, but someone else obviously did, because there is now a 'Disney Electronics,' and they're working hard to build new products on the Brand That Walt Built. Rather than simply rebrand existing products with the Disney name and characters--although there is certainly some of that going on, as well--DE is trying to create unique products that appeal to its core demographics. Capitalizing on the success of the $300m 'Disney Princess' brand is this stereo CD jewelry box, with front-mounted controls and a not-so-secret secret compartment (perfect for your child's first marijuana stash). While the pink and purple box probably clashes with your high-end stereo equipment, the princesses on the top (and cutesy but unique design) will probably suit the horse-loving girl in your family just fine. The new Disney Princess line is set to launch in late April.
Update: Disney has asked me to make it clear that marijuana stashing is not an intended or authorized use of this product."
'Disney' and 'electronics' may not be two words you normally associate, but someone else obviously did, because there is now a 'Disney Electronics,' and they're working hard to build new products on the Brand That Walt Built. Rather than simply rebrand existing products with the Disney name and characters--although there is certainly some of that going on, as well--DE is trying to create unique products that appeal to its core demographics. Capitalizing on the success of the $300m 'Disney Princess' brand is this stereo CD jewelry box, with front-mounted controls and a not-so-secret secret compartment (perfect for your child's first marijuana stash). While the pink and purple box probably clashes with your high-end stereo equipment, the princesses on the top (and cutesy but unique design) will probably suit the horse-loving girl in your family just fine. The new Disney Princess line is set to launch in late April.
Update: Disney has asked me to make it clear that marijuana stashing is not an intended or authorized use of this product."
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