Sophont
Wednesday, September 08, 2004
 
Eyetrack III - About the Research
poynterextra.org: "The Poynter Institute, the Estlow Center for Journalism and New Media, and Eyetools Inc. in late 2003 took 46 Internet users and looked through their eyes -- utilizing sophisticated and non-intrusive 'eyetracking' equipment -- as they each spent an hour reading news websites and multimedia news content. We used the Eyetools Analysis Solution Suite to capture and process the data and looked to the company's experts to help us compile the initial findings. What we learned is the subject of this website."

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