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Press Release: "With the power of PaperClick for Cell Phones, information retrieval is truly wireless,' said Chas Fritz, NeoMedia's chairman. 'By taking a picture of a UPC or EAN bar code, you can display data on the screens of the Nokia 3650 or 3660 camera phones anywhere, anytime.

'Right now,' said Fritz, 'we've activated a few UPC and EAN product codes for demo purposes, making it possible to take a picture of the code on a product, such as a can or bottle of soda, and then go right to the targeted Web site.

As part of the demo, users will also be able to do comparison shopping with PaperClick for Cell Phones. For example, they could take a picture of the ISBN (for International Standard Book Numbers) code on virtually any book to link automatically via the Internet to a Web site displaying an image of the book and its price elsewhere.

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