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MacOPINION : Talk | Difference Engine

MacOPINION : Talk | Difference Engine: "You missed one thing...

Posted by James Robinson:

...understandably, because it's both political and alien to Apple historically: Apple is now targeting IT aggressively.

Apple is failing in the schools because there's this wave of enthusiasm for putting computers in schools, which means bringing in people used to large scale computer deployment and support, which means enterprise IT directors. Which means Dell. The fact that people are swayed by the silly argument that kids should learn the computers currently used in business doesn't help. There's a lot of back-room dealing involved here. For example, NYC schools purchasing new equipment over the next few years will find that their only option is Dell. Apple won't even be on the menu (unless something drastic changes).

I've seen Apple outbid Dell before, by a margin. It can happen. They just aren't given the chance. They know why now, and that's why they're wooing IT. If they can get the people whose decisons affect thousands, or tens of thousands, of seats, they can gain market share in leaps rather than fighting for every individual sale. Just like Windows did."

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