I, Cringely | Taguchi Me This: "You see advertising and marketing are usually considered to be more art than science. Sure, a fair amount of statistical analysis is used to be sure the person who is reading an ad, watching a commercial or hearing a message is from the target audience, but the message itself is largely a work of art. When marketing and advertising are taught in universities, much of what is taught is anecdotal -- what has seemed to work before. But it doesn't have to be that way, at least not according to James Kowalick and Mario Fantoni, two guys who say they can show you how to use science to design ads that cost less while being 10 or more times as effective as doing it the old way."
news : "December 29, 2003 -- WASHINGTON - Startling new Army statistics show that strife-torn Baghdad - considered the most dangerous city in the world - now has a lower murder rate than New York.
The newest numbers, released by the Army's 1st Infantry Division, reveal that over the past three months, murders and other crimes in Baghdad are decreasing dramatically and that in the month of October, there were fewer murders per capita there than the Big Apple, Chicago, Los Angeles and Washington, D.C.
The Bush administration and outside experts are touting these new figures as a sign that, eight months after the fall of Saddam Hussein, major progress is starting to be made in the oft-criticized effort by the United States and coalition partners to restore order and rebuild Iraq.
'If these numbers are accurate, they show that the systems we put in place four months ago to develop a police force based on the principles of a free and democratic society are starting to ...
Comments