I, Cringely | Taguchi Me This: "You see advertising and marketing are usually considered to be more art than science. Sure, a fair amount of statistical analysis is used to be sure the person who is reading an ad, watching a commercial or hearing a message is from the target audience, but the message itself is largely a work of art. When marketing and advertising are taught in universities, much of what is taught is anecdotal -- what has seemed to work before. But it doesn't have to be that way, at least not according to James Kowalick and Mario Fantoni, two guys who say they can show you how to use science to design ads that cost less while being 10 or more times as effective as doing it the old way."
Ananova -
A Chilean artist is making a name for herself with an exhibition in which stuffed animals are transformed into household objects.
Artworks on display include a chick turned into a lamp, and 'sheep bag' - a lamb carcass fitted with handles.
Artist Caterina Purdy says her exhibition at the Experimental Arts Centre in Santiago is intended to be humorous but also makes a serious point.
She told Las Ultimas Noticias online: 'It is possible to see my work as something scary, but I find it beautiful.
'There is also irony and humour in my objects as well as a criticism of the way animals are treated by society.'"
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