I, Cringely | Taguchi Me This: "You see advertising and marketing are usually considered to be more art than science. Sure, a fair amount of statistical analysis is used to be sure the person who is reading an ad, watching a commercial or hearing a message is from the target audience, but the message itself is largely a work of art. When marketing and advertising are taught in universities, much of what is taught is anecdotal -- what has seemed to work before. But it doesn't have to be that way, at least not according to James Kowalick and Mario Fantoni, two guys who say they can show you how to use science to design ads that cost less while being 10 or more times as effective as doing it the old way."
NEWS : "The 40-year-old Mr. Everett was raised in McLean, Va., with his sister Elizabeth, mother Nancy and father Hugh Everett III, a quantum physicist who in 1957 proposed a formal theory of parallel universes known as 'The Many-Worlds Interpretation of Quantum Mechanics.' 'Everett's work has boggled minds inside and outside physics for more than four decades,' reported Scientific American in last month's issue.
Mr. Everett said his brilliant father wasn't communicative at home. When I asked him what the conversation was like around the breakfast table, he replied, 'There wasn't any.'
'Physicists and geniuses don't always make great family men. I lived with him for 18 years and I learned more about him from the Internet.'
Mr. Everett's family was a heartrending source of inspiration for his most notable work, the 1998 album 'Electro-Shock Blues' (DreamWorks), written after his sister committed suicide and h...
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