I, Cringely | Taguchi Me This: "You see advertising and marketing are usually considered to be more art than science. Sure, a fair amount of statistical analysis is used to be sure the person who is reading an ad, watching a commercial or hearing a message is from the target audience, but the message itself is largely a work of art. When marketing and advertising are taught in universities, much of what is taught is anecdotal -- what has seemed to work before. But it doesn't have to be that way, at least not according to James Kowalick and Mario Fantoni, two guys who say they can show you how to use science to design ads that cost less while being 10 or more times as effective as doing it the old way."
Technocrat.net : "Recent tests found no evidence of X-ray scanner damage to digital camera media cards or to the images they hold. The tests of scanner models currently in use in the U.S. transportation industry were jointly conducted by the International Imaging Industry Association (I3A), the leading global association for the imaging industry; SanDisk Corporation, a manufacturer of digital media cards; and the U.S. Transportation Security Administration (TSA).
These findings mean that digital cameras and their image storage media can travel safely in either checked or carry-on bags, which will be reassuring to holiday travelers. And though they were not explicitly tested, it is likely that images on camera-phones will be safe in either situation as well. More care is needed for cameras with film, however, as the X-ray scanners for both checked and carry-on luggage can fog both developed and undeveloped film."
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