AUTOPSY OF A PARODY GONE WILD On Wednesday morning, July 16, 2003, media outlets across America began broadcasting the news that international rock icons Metallica were suing independant Canadian band Unfaith for — of all things — the unsanctioned use of so-called Metallica-branded® chords... E and F.
Within minutes, the surreal story spread like a virus. First, internet community message boards ran with it. Then, respected internet news sites such as MSNBC and Ananova got in the game. DJ's across America made it a focal point of their on-air discours — several of them going so far as organizing petitions to ban Metallica from their stations over this. Other media — such as Rolling Stone and CNN — contacted me directly for comment. By the time the clock struck 12, even Jimmy Kimmel had brought it up on his late night ABC talk show.
Within minutes, the surreal story spread like a virus. First, internet community message boards ran with it. Then, respected internet news sites such as MSNBC and Ananova got in the game. DJ's across America made it a focal point of their on-air discours — several of them going so far as organizing petitions to ban Metallica from their stations over this. Other media — such as Rolling Stone and CNN — contacted me directly for comment. By the time the clock struck 12, even Jimmy Kimmel had brought it up on his late night ABC talk show.
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