newsobserver.com - Internet upstarts savor court victory over security camera ads: "With innocent exuberance, big dreams and no sense of the legal turmoil that would follow, the three technology-savvy brothers launched their Internet advertising business five years ago.
Working out of their parents' Yorba Linda home, they created a distinctive business plan: Buy Internet advertising space, then be paid by clients to post ads using 'pop-under' technology, in which ads are displayed on an uncluttered screen after the browser is closed.
Today, the brothers Vanderhook look to be $4.3 million richer - and jaded beyond their years about the cutthroat nature of Internet business."
Working out of their parents' Yorba Linda home, they created a distinctive business plan: Buy Internet advertising space, then be paid by clients to post ads using 'pop-under' technology, in which ads are displayed on an uncluttered screen after the browser is closed.
Today, the brothers Vanderhook look to be $4.3 million richer - and jaded beyond their years about the cutthroat nature of Internet business."
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