Skip to main content
Free hot spots pay dividends - Computerworld: "John Wooley, chairman, CEO and president of restaurant chain Schlotzsky's Inc. in Austin, isn't so shy in sharing details of what he calls the 'strong ROI' from the company's free Wi-Fi service. Schlotzsky's currently offers free Wi-Fi in 30 of its 600 company-owned or franchised Schlotzsky's Delis. Wooley says he figures that the free Wi-Fi results in an additional 15,000 visits per restaurant per year by customers who spend an average of $7 per visit.

That means Wi-Fi service brings in more than $100,000 per year per outlet in return for an investment of about $8,000 per restaurant for wireless infrastructure, Wooley says. The largest continuing cost is backhaul to the Internet over 1.54Mbit/sec. T1 circuits, Wooley says. Since the cost of a T1 circuit varies from $300 to $700, depending on what part of the country you're in, he says Schlotzsky's would average those costs to induce existing franchisees to offer the service. (New franchisees will be required to offer free Wi-Fi, Wooley notes.)"

Comments

Post a Comment

Popular posts from this blog

New York Post Online Edition

news : "December 29, 2003 -- WASHINGTON - Startling new Army statistics show that strife-torn Baghdad - considered the most dangerous city in the world - now has a lower murder rate than New York. The newest numbers, released by the Army's 1st Infantry Division, reveal that over the past three months, murders and other crimes in Baghdad are decreasing dramatically and that in the month of October, there were fewer murders per capita there than the Big Apple, Chicago, Los Angeles and Washington, D.C. The Bush administration and outside experts are touting these new figures as a sign that, eight months after the fall of Saddam Hussein, major progress is starting to be made in the oft-criticized effort by the United States and coalition partners to restore order and rebuild Iraq. 'If these numbers are accurate, they show that the systems we put in place four months ago to develop a police force based on the principles of a free and democratic society are starting to
Post a Comment
Read more
Post a Comment
Read more

The Jodie Lane Project Responds to City Council Testimony

The Jodie Lane Project : New York, NY -- February 12, 2004. The City Council Transportation Committee held a hearing today to investigate the causes of Jodie S. Lane’s tragic electrocution death on January 16th. The testimony revealed a startling lack of oversight on the part of the Public Services Commission, charged with overseeing Con Edison’s compliance with the National Electric Safety Code, last revised in 1913. With only 5 inspectors at their disposal, the Public Services Commission relies entirely on Con Edison to report safety problems. Because Con Edison only reports incidents resulting in injury or death, the PSC was aware of only 15 shock incidents in the last 5 years. Con Edison has acknowledged that it actually received 539 reports of shock incidents in the same period, effectively admitting to misleading the PSC by an order of magnitude. It is not only this discrepancy that is alarming, but also the fact that the Public Services Commission, charged with ensuring
1 comment
Read more