Skip to main content

Ultracolour Software

www.colour-affects.co.uk: "The concept of UltraColour is the pairing of the physics of colour with the psychology of colour to produce a consistently reproducible psychological response in the vast majority of people.

The UltraColour software integrates two new factors: first the most recent work in colour physics by the Colour & Imaging Institute at the University of Derby, notably in the mathematical correlation between colours, which demonstrates that objective colour harmony is a reality; second a theory of colour psychology that identifies links between patterns of colour and patterns of human behaviour, developed by colour psychologist Angela Wright and tested empirically since 1985.

With UltraColour, it becomes possible for anyone to put colours together with confidence, without necessarily having any training or experience in colour theory or the physics of light. The software will enable them to achieve objective and consistent colour harmony and the desired psychological impact, whatever their design objectives.

Overview
The program, developed jointly by the Colour & Imaging Institute at the University of Derby and Angela Wright, uniquely blends colour physics and psychology, constituting a breakthrough in colour science on several fronts; it benefits anyone using colour for any purpose.

This working computer system comprises:

1. A means of producing colour palettes that will consistently communicate an intended message and evoke a desired behavioural response.

A means of reliably producing harmonious colour palettes.

A means of producing secondary palettes to reinforce a message already established in a primary palette, or to promote a particular behaviour within the desired response.

A means of displaying colours truthfully on different monitors or media.

It should be noted that the UltraColour system is not a colour defining system, or a colour matching system; rather it works with all colour systems to enable anyone to put together powerfully effective palettes from within the colour system they are already using. It works with any colour system, is independent of ambience and works across all media. Colour choices need no longer be guesswork."

Comments

Post a Comment

Popular posts from this blog

At USDA, the Mouse Is in the House

(washingtonpost.com) : "Employees at the Department of Agriculture's main cafeteria were just sitting down to lunch on Friday when security guards ordered everyone in the huge eatery to leave. Al Qaeda? Bomb scare? No. Mouse droppings. The D.C. Department of Health closed the cafeteria for failing to pass inspection. Yes, the USDA, home to the Animal and Plant Health Inspection Service, the meat and poultry inspectors -- the agency that is part of the federal system for protecting the nation's food supply, was in violation of the D.C. Health Code. There were several citations, according to the inspection report, including: 'water leaking excessively' in the ceiling, employees not wearing hair restraints, and inadequate cleaning of the inside of ice machines, cabinets, surfaces and equipment. The biggest problem, however, seemed to be mouse droppings found everywhere -- in the dry storage room, by the salad bar, behind the ovens, near the serving line, ...
Post a Comment
Read more

Artist turns animals into everyday objects

Ananova - A Chilean artist is making a name for herself with an exhibition in which stuffed animals are transformed into household objects. Artworks on display include a chick turned into a lamp, and 'sheep bag' - a lamb carcass fitted with handles. Artist Caterina Purdy says her exhibition at the Experimental Arts Centre in Santiago is intended to be humorous but also makes a serious point. She told Las Ultimas Noticias online: 'It is possible to see my work as something scary, but I find it beautiful. 'There is also irony and humour in my objects as well as a criticism of the way animals are treated by society.'"
Post a Comment
Read more
BW Online | March 1, 2004 | Software : "As Stephen and Deepa emerge this summer from graduate school -- one in Pittsburgh, the other in Bombay -- they'll find that their decisions of a half-decade ago placed their dreams on a collision course. The Internet links that were being pieced together at the turn of the century now provide broadband connections between multinational companies and brainy programmers the world over. For Deepa and tens of thousands of other Indian students, the globalization of technology offers the promise of power and riches in a blossoming local tech industry. But for Stephen and his classmates in the U.S., the sudden need to compete with workers across the world ushers in an era of uncertainty. Will good jobs be waiting for them when they graduate? 'I might have been better served getting an MBA,' Stephen says."
Post a Comment
Read more