Skip to main content

Ultracolour Software

www.colour-affects.co.uk: "The concept of UltraColour is the pairing of the physics of colour with the psychology of colour to produce a consistently reproducible psychological response in the vast majority of people.

The UltraColour software integrates two new factors: first the most recent work in colour physics by the Colour & Imaging Institute at the University of Derby, notably in the mathematical correlation between colours, which demonstrates that objective colour harmony is a reality; second a theory of colour psychology that identifies links between patterns of colour and patterns of human behaviour, developed by colour psychologist Angela Wright and tested empirically since 1985.

With UltraColour, it becomes possible for anyone to put colours together with confidence, without necessarily having any training or experience in colour theory or the physics of light. The software will enable them to achieve objective and consistent colour harmony and the desired psychological impact, whatever their design objectives.

Overview
The program, developed jointly by the Colour & Imaging Institute at the University of Derby and Angela Wright, uniquely blends colour physics and psychology, constituting a breakthrough in colour science on several fronts; it benefits anyone using colour for any purpose.

This working computer system comprises:

1. A means of producing colour palettes that will consistently communicate an intended message and evoke a desired behavioural response.

A means of reliably producing harmonious colour palettes.

A means of producing secondary palettes to reinforce a message already established in a primary palette, or to promote a particular behaviour within the desired response.

A means of displaying colours truthfully on different monitors or media.

It should be noted that the UltraColour system is not a colour defining system, or a colour matching system; rather it works with all colour systems to enable anyone to put together powerfully effective palettes from within the colour system they are already using. It works with any colour system, is independent of ambience and works across all media. Colour choices need no longer be guesswork."

Comments

Post a Comment

Popular posts from this blog

Josh Nimoy @ ITP - BallDroppings

Josh Nimoy @ ITP - BallDroppings : "BallDroppings is an addicting and noisy play-toy. It can also be seen as an emergence game. My brother Marc takes this software seriously as an audio-visual performance instrument. Balls fall from the top of the screen and bounce off the lines you are drawing with the mouse. The balls make a percussive and melodic sound, whose pitch depends on how fast the ball is moving when it hits the line."
Post a Comment
Read more

New York Post Online Edition

news : "December 29, 2003 -- WASHINGTON - Startling new Army statistics show that strife-torn Baghdad - considered the most dangerous city in the world - now has a lower murder rate than New York. The newest numbers, released by the Army's 1st Infantry Division, reveal that over the past three months, murders and other crimes in Baghdad are decreasing dramatically and that in the month of October, there were fewer murders per capita there than the Big Apple, Chicago, Los Angeles and Washington, D.C. The Bush administration and outside experts are touting these new figures as a sign that, eight months after the fall of Saddam Hussein, major progress is starting to be made in the oft-criticized effort by the United States and coalition partners to restore order and rebuild Iraq. 'If these numbers are accurate, they show that the systems we put in place four months ago to develop a police force based on the principles of a free and democratic society are starting to ...
Post a Comment
Read more

USATODAY.com - NASA docks contractor $45.2 million for Columbia

USATODAY.com - NASA docks contractor $45.2 million for Columbia : NASA penalized the contractor that maintains and operates the space shuttle fleet $45.2 million for its role in the shuttle Columbia accident, according to a letter NASA released Thursday. The United Space Alliance, a partnership of Boeing and Lockheed Martin, had to forfeit the money even though NASA said the contractor did nothing specific to cause the accident. But a letter from a NASA official said the contractor was "an integral member" of the "team that reached flawed conclusions about the relative safety of Columbia and crew before and during the flight." The letter from NASA deputy associate administrator Michael Kostelnik was sent Jan. 7 to United Space Alliance president Michael McCulley, a former astronaut. The contract spells out performance bonuses based on safety, cost-effectiveness and other factors. For Oct. 1, 2002, through March 31, 2003, the alliance was eligible for $81.2 ...
Post a Comment
Read more