HobbySpace - The Rocket Company : "The Rocket Company gives a fictional account of the development of a reusable launch vehicle, including a description of a business model that achieves the goal of greatly reducing the cost of space transportation into low Earth orbit. Although a work of fiction, the book follows in the vein of non-fictional accounts of the development of successful technological products and businesses, such as The Soul of a New Machine, and American Steel. The book tells the story of the difficulties faced by a group of seven fictional investors committed to solving the problem of creating an economic engine that will cause the cost of space transportation to spiral rapidly downward as the market for launch services expands. In this context, the marketing, regulatory, and technical problems facing any serious attempt to reduce the cost of space transportation are explored."