Sunday, December 26, 2004
WB11's 2004 Online YULE LOG!! "The Yule Log, video of a blazing fireplace accompanied by holiday music, was a holiday tradition on Channel 11 from 1966 to 1989. During its hiatus, the many letters and phone calls to Channel 11 requesting its return attested to its undying popularity. The Yule Log has won its time period for WPIX in New York's overnight Nielsen Station Index ratings each year since its return to television.

The Yule Log was the creation of the late Fred Thrower, General Manager of WPIX from 1953 to 1975. 'I thought about all the cave dwellers in New York, all the apartments that don't have fireplaces,' he remembered in a 1988 interview. 'I thought this might be a wonderful let people hear real good Christmas carols and to have their own fireplaces burning.'"

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